Data Axle, Inc.

An affiliate of Paceline closed on a $90 million second lien credit facility in support of the refinancing of Data Axle, a provider of data and data-driven marketing services for Fortune 500 enterprises, local businesses, not-for-profit organizations and political organizations. The Company maintains proprietary business and consumer databases (supplemented by client and third-party data) designed to support its clients’ acquisition and retention of customer relationships. In addition to its database services and data processing services, Data Axle maintains an in-house agency that leverages its combination of data and creative and analytical services to create loyalty marketing campaigns for clients.